Like all classic truck enthusiasts, he built it for his own enjoyment—which means using it as a daily driver back home. Dual fans pull air through a polished Be Cool radiator. A full set of Baer 14-inch Pro disc brakes brings the C10 to a stop in short order. Doors were reshaped with large lower radius and rehinged to open suicide style. When Eric bought the C10 in 2006 he changed the paint color from fleet vehicle generic to turquoise metallic.
This Chevy pickup is the latest. In Lake Havasu City, Arizona, his home at the time, Maurie met builder Don McDavitt, who agreed to lead the build on Shameless. Stainless carriage bolts were welded onto the stock front and rear bumpers. Steve Bourchet in Lake Havasu cut the flush-mounted windshield and rear window, and one-piece door glass, to fit the modified openings. Willie Osborne contributed the incredibly subtle red striping around the perimeter of the gray on the tailgate and on the outer circumference of the wheels.
Those wheels are the 143 Torque model from Vision Wheel, and measure 18×8 in front and 18×9. Painter James Weide contrasted the yellow with charcoal gray on the grille shell, tailgate panel, and bumpers. The aesthetic changes include Halogen headlights in the front and Eddie Motorsports taillights in the rear, plus a pair of custom peep mirrors mounted on the upper window frame. The door panels and headliner, and even the Colorado Custom Talladega steering wheel got the same treatment. The top was chopped 2 inches and the A-pillars laid back for an aerodynamic swept look, enhanced by shaved driprails. Scorpion bed liner protects the bed. Everything on the inside has been upgraded and updated as thoroughly as the rest of the C10.
The seats are separated by a full-steel custom console, which in addition to the shifter buttons, houses two screens. The 1967 Camaro front bumper was widened 18 inches and the rear Camaro bumper was flush fit and cut for a center exhaust outlet. The desired exhaust tone is provided by Pypes M-80 mufflers. Your hub for horsepower Get first access to hit shows like Roadkill and Dirt Every Day Join free for 14 days now Things got underway with the chassis, built around a 1967 truck frame. The just-finished pickup won two First Place awards at its debut at the 2018 Milwaukee World Of Wheels.
A Flaming River power rack and column takes care of turning. A full clip of 1967 C10 front sheetmetal fenders, hood, grilles, and core support was fit to the 1972 cab. Eric wanted to retain the 52-year-old retro appearance of his truck but accent it with some 21st century taste—old school in a new-school year. The axles are located by Porterbuilt trailing arms. He took 7 inches from behind the wheels and pie cut the back end to lean it forward five degrees matching the front of the truck, where the same thing was done. Grothe built the fully custom uni-bed.
A Hurst floor shifter controls the 4L60E below. The steering wheel is a billet Racer model from Eddie Motorsports mounted on the factory column. . Eric said he was taking a chance with the retro plaid fabric. Inside Rides in Waterford, Wisconsin, added the upholstery, covering the bench and door panels in black leather and plaid cloth.
The rolling chassis was finished with silver powdercoating. Braking is handled by 12-inch Wilwood discs at each wheel and a Wilwood master cylinder on the firewall. The aluminum power tonneau cover, powered by Dakota Digital, keeps it all out of sight. Belltech lowering coil springs and 3-inch drop spindles contribute to the change in altitude. Eric designed and fabricated the triangulated four-link and located a custom Ford 9-inch rear.
He is also eager to give the truck some exercise at the dragstrip—probably Great Lakes Dragaway in Union Grove, Wisconsin or Byron Dragway in Northern Illinois—where he expects his slammed yellow C10 to run in the high 11s or low 12s. Customizing the body and bed involved an extraordinary amount of bodywork by Ron Grothe of Lake Havasu City. When the chassis was redone, the truck had gone from an up-in-the-air skyscraper to a down-on-the-ground street cruiser. The truck had spent most of its life as a campus utility vehicle at the University of Wyoming, but as Eric towed it by chain back to Laramie he was already thinking about his plans to customize it into something cool. Eric wanted the new version to make more power and to look like a classic small-block.
The rear tubs were widened to accommodate the wheels and tires, and an opening in the bed floor was cut to showcase the rearend. Four-corner airbags are controlled by an AccuAir system. As with the paint color, it was a great choice and gives the truck a distinct style. The steering system uses the factory quick-ratio steering box and replacement components from ProForged. The hood is supported by a pair of Ring Brothers hinges. The Chevy, nicknamed Shameless, is the latest in a lifetime of hot rods for Maurie Hoover, who got his start as a grade-school kid, helping his dad Bill build a 1940 Merc custom.
Because the C10 was built to showcase the talents of the Fueled Customs team, Eric enters it in shows whenever he can. He wanted a new paintjob that was simple but not plain—something that would attract attention without screaming. The years between then and now were filled with more race cars, followed by show cars and trucks. By 2018, that color had passed its expiration date. The ram air cowl was cut out of a donor hood, and then transferred to the truck. The exhaust passes through a set of coated Sanderson headers to a Flowmaster exhaust system with Hushpower mufflers. The truck was painted at Havasu Customs with a two-tone combo of DuPont Hot Hues custom colors—Cosmic Dust bright silver upper with a candy apple red blend below—with darker silver and deep orange striping to split the upper and lower sections.